The Jordan Brand has recently added a new women’s line to their famous men’s shoes and clothing line. In executing this launch, the company sought a select group of PR students to help create an effective campaign marketing strategy to target its new line of consumers. In a group of 6, I served as the campaign strategist and was responsible for the overall planning and implementation process of the campaign. The planning entailed interactive social media branding that would be showcased on Instagram, Twitter, Facebook, and Tik Tok, a live fashion marketing event and influencer partnerships. My team’s case study report was chosen as the “best overall campaign” by the Jordan PR team.